Some churches may shy away from marketing. They may think that it should not be part of our churches. They may feel that their faith is above marketing. However, the truth is we are always marketing ourselves whether it is intentional or not.
A church who says they do not market themselves just does not realize that the picture they are painting in their community may be a slightly negative one. Or perhaps it is one that says they do not care whether people come to their church or not. Everyone knows that a church would not want to be off-putting now would they not like it if they knew that people are getting the wrong idea.
So why not market ourselves correctly? Some churches may worry that intentional marketing is too expensive. They do not want to waste their tithe on having to market. However, if you do it right and invest wisely, you can find that it is worth your investment.
Ways to Market Your Church:
There are many ways to market your church, some more easy than others and some more expensive than others. One of the ways, Media Marketing, can be a little pricey. You may have to be purchase a spot on the radio or television. This may be effective but for smaller churches, it may not be worth it for the price they would have to pay.
The other way, print marketing can encompass many different things from flyers to church advertising flags.
Flyers can be simple to do and can be done at the office or at a local printing store. Church advertising flags, church signs and church flag banners may take a little more research and investment.
Where do you buy church flag banners and other church marketing tools?
Promotional flags can be made at many different print companies. Sometimes the best choice is a local company in your area. Some places may have a discount for non-profits. Do not forget to mention that you are a 501©3 company.
There are also online stores where you can order and purchase something to print. However, if this is your first time, make sure you talk to an actual person rather than doing it all online.
As you are looking at options, it is important to determine where you would hang your church advertising banner and how big you would want to make it. Do you want it to be one that you plant in the front like a big church flag banner? Do you need it to be weatherproof or will this be a banner that is hung inside not outside.
Different kinds of church advertising flags
There are many different styles of flags.
- Wind Banners: These stand up vertically and are hung on a pole. This pole is then planted near the entrance of the church (or wherever there is grass).
- A-Frame: Another kind is a folding kind, like a tent. This could be placed on the sidewalk or in your parking lot. This could also be set up vertically on its short end.
- Banner Stand: Other banners can be printed and inserted into a banner stand cartridge. These are easy to carry and take to different places.
- Hanging Banners: Others you simply hang on the side of your church either vertically or horizontally. You would have to make sure you can nail into the surface of your wall or if you will need a different type of hook.
Make sure to do your research. One way to do this is to drive around the city and look at other church banners. What stands out to you most? What do you like about what they are doing? Do you feel the church is approachable? What would you do differently? Then drive by your own church. What would be the most effective way to better your image and how you are marketing yourself? Then go from there!
Doing church marketing can be complicated. It can be time-consuming. But once you have your church flag banner waving, you will find that you have put a positive front on your church – kind of like some one smiling when you first meet them.